Tim Cook: The Next Big Thing Is…..

Posted by on February 13, 2017 1:36 pm
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According to Apple (AAPL) CEO Tim Cook, the next big thing is….

Augmented Reality

Here is what Tim Cook had to say……

“I’m excited about Augmented Reality because unlike Virtual Reality which closes the world out,” Cook explained, “AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently. Most people don’t want to lock themselves out from the world for a long period of time and today you can’t do that because you get sick from it. With AR you can, not be engrossed in something, but have it be a part of your world, of your conversation. That has resonance.”

“The smartphone is for everyone,” Cook added, “we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives. And be entertaining. I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology. But there are things to discover before that technology is good enough for the mainstream. I do think there can be a lot of things that really help people out in daily life, real-life things, that’s why I get so excited about it.”

At the present moment there are a number of companies who are already competing in VR and AR space. For instance, Facebook, Google, Apple and Samsung.

I would say that at this stage it is nearly impossible to predict how this space will develop and who the winners/losers will be. If the space is as promising as Mr. Cook believes, a few lucky investors are bound to make a killing. As a result, perhaps an allocation into this space should be a part of everyone’s portfolio.